TONY AWARDS 2017- TAKE–AWAYS: The Good, Bad & Ugly
The 71st Tony Awards ceremonies were held on June 11 and the big winners that night were (as predicted) Dear Evan Hansen and Hello Dolly. But weeks after the curtain closed on the Tony Awards broadcast, several WINNERS and LOSERS have emerged.
The Tonys was a time to celebrate the record-breaking 2016-207 Broadway season- a season that saw ticket sales hit a record high of $1.45 billion with attendance at 13.27 million (the second-highest ever.) It was also a season where multi-platinum recording artist JOSH GROBAN made his Tony nominated Broadway debut and BETTE MIDLER made her triumphant Tony winning Broadway return.
Despite this good news, CBS’s ratings of the 71st Awards ceremonies broadcast drew near record low number of viewers (approximately 6 million viewers) and almost 31% less viewers than last year’s (Hamilton featured) broadcast.
As the WINNERS and LOSERS emerge, here’s the TONY AWARDS 2017- TAKE–AWAYS: The Good, Bad & Ugly.
GOOD (Really Good): Come from Away (CFA) was the clear winner of the night. Presented with the coveted first Best Musical performance slot, CFA’s rousing opening number “Welcome to the Rock” was extremely well received; and presented the viewing audience with a glimpse of this wonderful show. This good feeling then extended to the Box Office as CFA scored its best Box Office week with $1.2 million in sales and Standing Room Only crowds for all 8 performances.
GOOD (Very Good): Natasha, Pierre and the Great Comet of 1812 was also a big winner with its rousing medley. How can you beat Josh Groban’s masterful voice coupled with The Great Comet’s high energy multi-talented ensemble? This performance also presented viewers with a nice glimpse of this highly entertaining show (and a good reason to see the show before Groban exits on July 2.) Similarly, the good vibe then extended to the Box Office as The Great Comet scored one of its best Box Office weeks ever with $1.3 million in sales and Standing Room Only crowds for all 8 performances.
GOOD (and very badly needed): Although not nominated as one of the top new musicals, Bandstand was given a coveted performance slot- and the cast made the most of this opportunity. Introduced by former 2nd Lady Jill Biden, Bandstand’s “Nobody” piqued the interest of many viewers and probably rescued the show from life support. Following the Tonys broadcast, Bandstand’s sales increased dramatically- giving the show a new life.
BAD: (Shame on you, Tony Awards producers!): One of the worst decisions by the Tony Awards producers was omitting Anastasia from the Tony Awards broadcast. It was a head scratching decision because Anastasia is one of the top grossing shows this season, has an intensely loyal “young” fan base (a much needed demographic) and is led by one of Broadway’s most popular young stars, Christy Altomare.
BAD: (Missed opportunity): The big loser of the evening was Groundhog Day Musical (GHD.) One of my favorite shows this season, GHD is a fun and irreverent musical with a great (Tony nominated) Tim Minchin score and a stellar performance by Tony nominated lead actor Andy Karl. But broadcast viewers didn’t really see the essence of the show. Instead, viewers saw a solid (albeit vanilla) performance of “Seeing You”- a beautiful Minchin ballad that closes the show but doesn’t fully present GHD’s fun and irreverence. As the closing number, “Seeing You” was dramatic- but that was, of course, after the theater audience witnessed two (2) hours of “Phil Connors” transformation. To get a true taste of the brilliance of GHD, I would have preferred a truncated version of “Day One” or even “Stuck” or perhaps, “One Day.” It was a missed opportunity- and will ultimately (and unfortunately) cost GHD mightily at the Box Office.
UGLY: CBS broadcast of the Tony Awards. There’s no sugar-coating this: The ratings for CBS’ broadcast of The Tony Awards ceremonies were ugly. This year’s broadcast drew only a 0.9 in the coveted 18-49 category. Total viewership dipped to approximately 6.01 million– similar to the 2015 pre-Hamilton viewership (which is very close to the 2012 all-time low viewership level.) By contrast, The Oscars draw a viewing audience of almost 33 million. Perhaps the low viewership is due to the timing of the awards ceremonies. For example, the ceremonies are always scheduled when both the NBA Finals and the NHL Stanley Cup Finals are played: The 2015 Tony Awards ceremonies went up against the 2015 NBA Finals, and the 2017 Tony Awards ceremonies went up against the deciding Game 6 of the 2017 Stanley Cup Finals.
For a visual look at CBS’ dilemma with broadcasting future Tony Awards ceremonies, check out the chart below that compares the viewership of the various Award shows.